BLUE LIPS

On February 1, 2024, Q set up a countdown finishing on March 1 on his website, alongside the display of the album title. He also released a trailer that plays an "atmospheric beat" and showcases the "dictionary definition" of the title Blue Lips. Also included in the 37-second video is a tracklist, consisting of 17 tracks, projected on a "film-studio wall". It was also revealed that Q would start previewing the album every Tuesday and Thursday leading up to the album. On February 6, Q released music videos for the songs "Blueslides" and the Devin Malik-assisted "Back n Love", being classified as "album previews" that were not released on digital streaming platforms. Q would also post mini-vlogs on his social media platforms, as well as his YouTube channel, on February 8 and February 13, respectively. On February 15, the official lead single "Yeern 101" was released with an accompanying music video. Within the same day, an album cover of Q with the Parental Advisory sticker covering his mouth was used as a placeholder for the album's preorder, which Q confirmed on Twitter was not the official cover. The official cover was revealed the next day, with preorders for the album's merchandise also going up, including physical (vinyl and CD) copies of the album. On February 20, Q continued sharing "album previews", releasing music videos for the songs "Cooties" and the Devin Malik and Lance Skiiiwalker-assisted "Love Birds". The former song was originally previewed during his "I'm so good at this" vlog the previous week. Rolling Stone's Mosi Reeves wrote that the album "represents a moment when listeners can fully appreciate Q for his singular ability to craft compelling, thought-provoking gems" without comparing him to ex-labelmate Kendrick Lamar.