Norman Fucking Rockwell!

The album's title was announced by Del Rey in September 2018, upon the premiere of the single "Venice Bitch" on Zane Lowe's Beats 1 show World Record. In her interview with Lowe, Del Rey revealed that the album was nearly complete, and that she had recorded eleven tracks for it. Throughout 2018, Del Rey shared snippets via social media of several songs intended for the album, including "Happiness Is a Butterfly", "How to Disappear", and "Cinnamon Girl". She performed "How to Disappear" on October 29 at the Brooklyn Academy of Music, debuting the full song for the first time. In a June 2019 concert in Ireland, Del Rey announced that the album would be released in August. The album's cover art, release date, and track listing were revealed by Del Rey on July 31, 2019. The cover art features Del Rey and Duke Nicholson—actor Jack Nicholson's grandson—posing on a sailboat, with the album title and Del Rey's initials written in a comic-inspired style. The photo was taken by Del Rey's sister, photographer Chuck Grant. The following day, Del Rey released an album trailer. On August 2, 2019, Urban Outfitters announced an exclusive vinyl of the album featuring an alternative album artwork. The alternative cover was also shot by Chuck Grant. Promotion Singles "Mariners Apartment Complex" was released as the album's first single on September 12, 2018. The following week, on September 18, Del Rey released the second single "Venice Bitch" and revealed the album title. "Hope Is a Dangerous Thing for a Woman Like Me to Have – but I Have It" followed as the third single on January 9, 2019. Del Rey released a cover of Sublime's "Doin' Time" on May 17, 2019 for a documentary about the band. It also served as the fourth single from the album. On August 22, 2019 the singles "Fuck It, I Love You" and "The Greatest" were released with a double music video. The music video runs at 9:19 minutes long, with the same shoot as the album trailer. Tour Main article: The Norman Fucking Rockwell Tour On August 1, 2019, Del Rey announced two legs of a tour in promotion of Norman Fucking Rockwell. The first leg is set to take place in North America in the fall of 2019, and the second in Europe in early 2020. Album trailer A trailer for the album was released on August 1, 2019. It features three of the album's singles—"Doin' Time", "Mariners Apartment Complex", and "Venice Bitch"—as well as the title track.