Step to Me

Pepsi launched a £1 million 'generation next' campaign in the United Kingdom - running alongside sales promotion activities, notably one by where consumers collected twenty pink ring pull tabs from promotional Pepsi cans, sent them off and received the free Spice Girls CD single Step to Me - which was not available in high street retailers. Collectors were also entered into a free prize draw to see the band play their first live concert in Turkey who Pepsi were sponsoring. The advertising and the promotion were integral to Pepsi's marketing strategy, television and press ads and the Pepsi Chart Show (screened on Five, originally called Channel 5) all spelt out that the only way to listen to the single was to buy Pepsi. Producing 92 million promotional packs of the cola, 600,000 CDs were redeemed with the promotion. This song was included on the Japanese edition of the Spiceworld album. It was written by the group members with Eliot Kennedy. This song was included on the Japanese edition of the Spice Girls' second album, Spiceworld.