Attack Decay Sustain Release

Attack Decay Sustain Release is the debut album from Simian Mobile Disco. It was released on June 18, 2007 on Wichita Recordings and reached #59 in the UK album charts. The title of the album is a reference to the ADSR envelope, a component of many synthesizers, samplers, and other electronic musical instruments the function of which is to modulate some aspect of the instrument's sound—often its volume—over time. Five of the album's ten tracks ("Hustler", "Tits & Acid", "I Believe", "Hotdog" and lead single "It's The Beat") were available prior to the album's release. A double-disc version of the album contains six alternate versions on a separate CD. Initial copies bought from Rough Trade Shops came with a bonus 4-track rarities CD.