Rare

Gomez appeared on the radio program On Air with Ryan Seacrest and told Seacrest that she had "a million ideas and it’s just going to be cooler and it’s going to be stronger and it’s going to be better." She later told Jimmy Fallon on The Tonight Show that the album will have a "sense of strong pop", and that she experimented with electric guitar. She also told Fallon that it took her "four years now to even feel at a good place with this album." Promotion The album was first announced and named on Gomez's Instagram page, where she uncovered the cover art and included a snippet of the title track. The standard edition of the studio album is promoted and preceded by the release of "Lose You to Love Me" released October 23, 2019, and "Look at Her Now" on October 24, 2019. On November 24, 2019, she performed "Lose You to Love Me" and "Look at Her Now" at the 2019 American Music Awards to promote the album. She also has appeared on The Tonight Show to talk about the release of Rare.