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By June 2019, while promoting her fourth studio album Singular: Act II, Marie Claire magazine reported that Carpenter had begun work on a fifth studio album. In 2020, she released "Honeymoon Fades" and songs intended to support her acting career such as "Let Me Move You" for Work It and the Clouds soundtrack. In January 2021, Carpenter was signed to Island Records, after four albums with Hollywood Records and released "Skin", intended as the lead single for the record. The track debuted at number 48 on the Billboard Hot 100, becoming her first entry on the chart. Carpenter reported to Teen Vogue in September 2021 that many of the album's songs were written from emails she wrote to herself, such as the song she shared on August 7 with the description "intro", later revealed as the title track of the album. She also revealed that she finished the album's recording in New York with Julia Michaels, JP Saxe, John Ryan and Leroy Clampitt, after she moved to Manhattan's Financial District, in June 2021. Carpenter confirmed on The Tonight Show Starring Jimmy Fallon that the album would be dropped sometime in 2022 and that the title was hidden in work released the year before. The album's name clue was in the music video for "Skinny Dipping", in a shot where the name appears in a Scrabble game.